Project info

myrawjoy.com

Organic Foods vegan foods/ raw foods

European Union, Germany, UK, Czech Republic

Build brand presence online, test new markets, and increase revenue and margins.

My Raw Joy brand had limited sales channels with a simple online store and cooperation with big physical stores in the Czech Republic receiving low margins and unfavorable agreements due to its small size.
The brand wanted to test new European markets like the UK and Germany without investing in foreign warehouses to assess sustainability.
Based on the brand’s customer persona analysis, the board hypothesized that an English-speaking online shop delivering products directly from the Czech Republic could be a profitable solution.

Developed a conversion-optimized e-commerce platform on Shopify for an organic snacks brand targeting three separate markets. The goal was to grow the brand’s revenue in the European Union and test new markets and opportunities for direct-to-consumer sales, eliminating wholesalers and improving margins. The project successfully increased brand recognition online in the Czech Republic and introduced the brand to the German market and other online European markets, resulting in a 4x revenue increase and establishing a high average order value of 65 EUR per order.

Introduced the brand to new customers and markets, increasing online revenue 3x and establishing a high average order value of €65 per order, which is very high considering the low average product price of €4.
Decreased acquisition cost by generating an average of €3k per month from customers through automated online acquisition channels such as up-sell, cross-sell campaigns, and email flows, and another €3k from content marketing, significantly reducing cost per acquisition.

New B2C platforms enabled the brand to reach new customers, test markets quickly, and increase brand recognition without significant investments, making future marketing more effective.
The German market was the most lucrative, while the Czech market was good but small. The UK market was not viable due to fierce local competition and high delivery costs post-Brexit.
The hypothesis about targeting English-speaking customers in the EU was not validated, as there were not enough customers to generate sustainable sales considering high advertising costs and complicated targeting requirements.
Further localization is recommended for future growth.