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Marta Paszkiewicz
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Market Research & Competitive Analysis
Read moreIn-depth Market Research & Competitive Analysis – Customer insights based on online data (forums, social media, search engines, self-help materials…
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Marta Paszkiewicz
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Marketing Strategy, Marketing Management, Sales Funnels
Read moreHere are some examples of go-to-market strategies: marketing plans, content plans, marketing automation, brand blueprints, performance analysis, goals, and tactical…
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Marta Paszkiewicz
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User Experience, User Persona, Customer Journey Map, Usability Testing
Read moreMitigating business risks with: User Persona Customer Journey Map Usability Testing User Experience (UX) Desirability Testing Feasibility risk Affinity diagraming
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Marta Paszkiewicz
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Agile Project Management (Scrum, Kanban) – Certified Scrum Master
Read moreHere’s what I typically focus on as a Scrum Master: → Facilitating Scrum Events: Running or facilitating Sprint Planning, Daily…
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Marta Paszkiewicz
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Product Owner in Scrum – User Stories, Backlog Management
Read moreAs a Product Owner in Scrum, my focus includes the following tasks: → Product Discovery and Backlog Initiation → Creating…
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Marta Paszkiewicz
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Prototyping – Testing Assumptions – Product Discovery
Read moreTesting business assumptions to de-risk product launch (optimizing for product-market fit) with a no-code product prototype – case study (product…
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Marta Paszkiewicz
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Strategic Product Management – Business Model Canvas, Lean Canvas
Read moreLean Business Canvas for Saas Business Business model canvas for a B2C app Evidence based marketing – 4 value areas…
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Marta Paszkiewicz
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Product Vision, Product Goals & Strategic Roadmaps
Read moreDefined Product vision, strategy and goals, build a flexible product roadmap to achieve the strategic goals and managed the project…