Hello, I’m Marta

a product marketing expert with 10+ years of experience designing strategies for digital brands and leading cross-functional teams and projects.

I work with medium-size companies and startups and specialize in optimizing brands and products for profitability and product-market fit by designing product strategies, developing business plans, go-to-market strategies, creating irresistible offers, value propositions, sales funnels as well as delivering projects and leading remote teams…

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Product marketing - SaaS

Customer Discovery

→ Customer profiles, jobs/needs
→ Own process of ongoing customer discovery

Business model design

Business Model Canvas, Lean Canvas, Opportunity Canvas, Working Backwards method

Product vision, strategy, goals & roadmaps

→ The North Star Metric framework, OKRs & strategic roadmaps

Value Proposition + Positioning Strategy

→ Defining target customers, the product’s place in the market, its core benefits, and supporting evidence (Value proposition)
→ Adjusting product messaging
→ Sales enablement: Training and guiding sales department, resellers and partners

Market research & competitors analysis

→ Sizing market opportunities by considering TAM, SAM and TOM.
→ Analyzing market characteristics, like the average Annual Growth Rate, Average Revenue Per User (ARPU), average Customer Acquisition Cost (CAC), and average Churn Rate.
→ Analyzing the industry (e.g., Porter’s Five Forces, PESTLE).
→ Performing competitive analysis.

Go-to-market (GTM) strategy

→ Business Goal
→ Target customers
→ Value Proposition
→ Positioning strategy
→ Business Model, including pricing

Product lifecycle management & product-market fit

→ Optimization for Product-market fit, customer interviews, profitability

→ Product lifecycle stages: “Drunken walk”, Product Fit, Hypergrowth, Scale

Sales Funnels

→ AARRR Funnels (typically used by new brands)
→ RARRA Funnels (used by established brands)

Omnichannel Marketing

→ Marketing channels plan & strategic management

Agile product development

→ Lean, Scrum, Kanban
→ + traditional Waterfall project management

Customer Journey maps & UX

→ Customer personas definition, touch points, pain points, opportunities

Prototypes & product experiments

→ Testing assumptions with prototypes & product experiments (assumption mapping, validating hypothesizes with A/B testing, multivariate testing, quantitative and qualitative user tests)

User research & ongoing product discovery

→ In the Empathy Phase of product discovery, usability testing during prototyping and ongoing product iteration process

→ From product discovery phase through prototyping, testing to launch and ongoing improvement (the Double Diamond of Design Thinking)

Customer Lifetime Value Increase

→ Retention rates increase,
→ Churn rates decrease
→ Average Order Value increase

Product Analytics

→ Turning data into insights, North Star Framework, One Metrics That Matters, AARRR Metrics, customer segmentation, funnel analytics, heat maps, session recordings.
→ Monitoring metrics such as: Monthly active user growth, User retention, Feature adoption, Stickiness , Time to value, Time on app, NPS response rate, Product engagement score and more

Work with me

Degrees & Professional Certifications

Master's degree in Social Psychology - Specialised in Consumer Behavior

SWPS University in Warsaw, Poland

Professional Scrum Product Owner™ I (PSPO I)

Issued by scrum.org

See certificate

CAPM® - Certified Associate in Project Management

Issued by Project Management Institute

See certificate

PSM I® - Professional Scrum Master

Issued by Scrum.org

See Certificate

Project portfolio

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Market Research & Competitive Analysis

In-depth Market Research & Competitive Analysis – Customer insights based on online data (forums, social media, search engines, self-help materials…
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Marketing Strategy, Marketing Management, Sales Funnels

Here are some examples of go-to-market strategies: marketing plans, content plans, marketing automation, brand blueprints, performance analysis, goals, and tactical…
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User Experience, User Persona, Customer Journey Map, Usability Testing

Mitigating business risks with: User Persona Customer Journey Map Usability Testing User Experience (UX) Desirability Testing Feasibility risk Affinity diagraming
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Agile Project Management (Scrum, Kanban) – Certified Scrum Master

Here’s what I typically focus on as a Scrum Master: → Facilitating Scrum Events: Running or facilitating Sprint Planning, Daily…
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Product Owner in Scrum – User Stories, Backlog Management

As a Product Owner in Scrum, my focus includes the following tasks: → Product Discovery and Backlog Initiation → Creating…
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Prototyping – Testing Assumptions – Product Discovery

Testing business assumptions to de-risk product launch (optimizing for product-market fit) with a no-code product prototype – case study (product…
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Strategic Product Management – Business Model Canvas, Lean Canvas

Lean Business Canvas for Saas Business Business model canvas for a B2C app Evidence based marketing – 4 value areas…
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Product Vision, Product Goals & Strategic Roadmaps

Defined Product vision, strategy and goals, build a flexible product roadmap to achieve the strategic goals and managed the project…

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My Raw Joy

Digital Marketing & Project Manager
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mokee

Digital Marketing & Project Manager
1
Prodigitas l prodigitas.com
1
Hearts & Brains Marketing Agency
1
Bioflame eCommerce store l bioflame.pl
1
Makro Cash and Carry Poland l makro.pl

HoReCa Marketing Specialist

I’m Marta,

a product marketing manager with over 10 years of experience building, growing, and promoting online brands and products. My expertise spans across e-commerce, B2B platforms, apps, consumer products, and SaaS.

I specialize in product positioning, go-to-market strategies, customer discovery, market research with competitive analysis, product lifetime management, and everything related to product strategy – be it product management (what to build) or designing sales funnels and increasing customer lifetime value with omnichannel marketing (how to promote existing product/offer).

As a certified Project Manager, Scrum Master, and Product Owner with a background in Consumer Psychology (Master’s Degree), I combine customer-centric product strategy with agile development.

I’m comfortable working in three languages: English (C1), Polish (C2), and Spanish (B2).

I live in Las Palmas de Gran Canaria, Spain, and frequently travel to Warsaw, Poland, my hometown. For the past 10 years, I have been working on remote international projects, which I find to be my preferred work environment, with occasional travel.

Outside of work, I’m a proud mom of a lovely never-stopping toddler. While product marketing is my passion, I also spend my free time hiking, playing padel, and taking long walks on the beaches of Gran Canaria.

You can also find me here:

LinkedIn: https://www.linkedin.com/in/martapaszkiewicz/

Tell me about your product

Client testimonials

Marta made a significant impact during her time as My Raw Joy’s Manager. She led a seamless transition from Wix to Shopify, revamped our marketing strategy, implemented automation, and optimized traffic sources. Her expertise in strategy, offerings, and managing high-stakes campaigns like Black Friday and Christmas promotions is impressive. Moreover, her role as a mentor and remote leader was remarkable. She not only managed her team effectively but also inspired them to excel. I highly recommend her for her skills, which can benefit any ecommerce store seeking quick and effective growth.

Daniel VeceraOperations Manager at myrawjoy.com
Had a great time working with Marta, she has strong knowledge on e-commerce and really showed us a good way forward, being able to look at the bigger marketing picture as well as the details that need to be implemented. Really looking forward to working more with her in the future and fully recommend her.

Sanja HuremMy Raw Joy Founder
“Marta is amazing to work with! She knows her stuff really well, is excellent at presenting her ideas, good attention to detail and is very prompt in communication. Very happy to have entered a longer-term contract with her”

Kaustubh DeshmukhProdigitas Digital Agency Owner

“Marta created a marketing plan and advertising for my online shop resulting in a significant increase in sales and profit. Thank you!”

Weronika KowalczykHabitu Shop Owner
Marta has been working with the moKee team for around 9 months and during a pretty tough period in the company where the marketing team was in despair. She took over immediately and managed to turn things around. Her marketing knowledge is broad and she is able to both work on strategy and execution. Her organizational skills are second to none and she is able to manage complex project and teams remotely. She is also keeping up to date with the latest marketing trend and constantly improving her approach. I would definitely recommend Marta if you need a solid marketing manager for your online business.

Sam SerraFormer CEO at moKee